One of our long-time HealthEd Connect supporters has really stepped up her efforts to impact the world. Georgia Seagraves, a 13-year-old from California turned a Girl Scout and school opportunity into an incredible project. Check out what her Mom (Ruth, our HealthEd Connect graphic designer) wrote me yesterday about her efforts to spread the word about the need for Cord Blood donations:
Together, we [Ruth and Georgia] defined her target audience--young women. So she decided on a fun theme "Give Birth to A Super Hero." She then designed a logo, a mascot, and a flyer with tear-offs to spread the word. And post-donation a certificate that can be put in a baby book and a Super Hero Cord Blood Donor iron-on transfer that can be put on a onesie/shirt for the baby to wear. She asked her Grandpa Dave [HealthEd Connect's web master] to create a simple "BornaSuperHero.org<http:// BornaSuperHero.org>" website based on the design we came up with displaying links to BetheMatch and other resources she found on-line and sharing the amazing differences between cord blood and bone marrow. If you have a minute, check it out! Her Girl Scout Silver Award requires that she have measurable goals so she is tracking the visitors to her site as one way to measure her the success of her awareness campaign.
Together, we [Ruth and Georgia] defined her target audience--young women. So she decided on a fun theme "Give Birth to A Super Hero." She then designed a logo, a mascot, and a flyer with tear-offs to spread the word. And post-donation a certificate that can be put in a baby book and a Super Hero Cord Blood Donor iron-on transfer that can be put on a onesie/shirt for the baby to wear. She asked her Grandpa Dave [HealthEd Connect's web master] to create a simple "BornaSuperHero.org<http://
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